• Paul Bergman

7 Ways to Supercharge Your LinkedIn Profile.


Write & Publish Articles.

If you are sending out email marketing campaigns or maintaining a blog, it's time to consider publishing on LinkedIn. Articles are a great way to position yourself as an expert in your field and be found outside your network. Depending on your profile settings, articles can be searched on and off of LinkedIn. These also become part of your professional profile creating another layer to who you are and what you offer.


To start, click on the "Write an article" option at the top of your page. LinkedIn offers a fantastic walk-through you can view here.


Ask for Recommendations.

It's just like asking for a testimonial (in fact, it's the same thing), and keeping your recommendations current and up to date is a great way to start building a foundation of trust. When someone views your profile or connects with you for the first time, this can have a powerful impact. We all want to work with someone that comes highly recommended, and this is the perfect way to make sure you are. LinkedIn makes sending requests quick and straightforward. Above your recommendations is a link that says "Ask for a Recommendation" which will allow you to select a connection, when you worked with them, and include a note within the request. Make sure to add a personal message and keep it short and sweet (this is the best formula for getting responses).


Don't Forget to Design.

People should identify and connect with you and your brand when they view your profile page. Make sure you have a current photo up sporting your best smile and a beautiful cover image that helps illustrate what you and your business are all about. Cover photos should be 1584 pixels wide by 396 pixels high. With positions you've held in the past, take a moment, and connect to that company's business page. Doing so will post their logo next to your previous role creating a more visually pleasing profile.


Post Accomplishments, Courses, Awards & Certifications/Licenses.

Your profile page is the place to put your best foot forward. If you've won an award or celebrated a business success, don't hide that information away. Showcase it and let people know how dedicated you are in what you do. The same applies to courses and certifications/licenses. These are the building blocks or "skeleton" of your expertise, and this information can help establish instant credibility.


Update your Profile URL.

When you first set up your profile, you are given a profile URL that includes your name but is usually followed by random numbers. LinkedIn allows you to change this information and create a custom profile URL. The look is clean and professional and is an update you can do in about 10 seconds. To change your profile URL, look at the top right-hand corner of your profile for a link titled "Edit public profile & URL."



Contact Information.

Hopefully, you have one contact method listed, but we recommend filling this space with as many contact options as possible. This section of your profile allows you to include a phone number, email address, and links to your website/blog/portfolio/RSS Feed. Some people prefer to visit a website, while others want to pick up the phone and chat. Your profile should engage as many personality types as possible.


Have a Voice.

Social media is a place to be social, and it is essential to have a voice. Use the search bar at the top of the page to search for content that connects back to you and your brand. Liking and commenting will display in your LinkedIn activity and will appear in your connections daily feed. Or consider sharing the content you find engaging with a sentence or two on why you are sharing it. This is also an ample space to celebrate your clients and their accomplishments and achievements. Who doesn't love when their content is shared or celebrated?


Stay connected, and even if you are only logging in once a month, make it count.

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